Single cup coffee came on the market in the 90s and has since exploded in popularity in the last few years.
Why should you choose single-cup coffee? One reason is due to the convenience factor. No other brewing method comes close to convenience and speediness of single cup coffee. Drip is one of the faster alternatives but still takes several minutes to brew. With single-cups, you have a single cup of exquisite, perfect coffee in less than a minute. This is perfect for the person who is on the go and no time to wait for a coffee house or drip brewer.
Another reason is the customization. No matter what the person before you brewed, you get to have the exact blend of coffee that you want. They brewed a dark roast? Well it doesn't matter that you want French vanilla; you can have that right now.
No more buying a bag or bucket of coffee and filters, you get easy to carry and use single-cups with the filter built right in. Single-cup coffee is all about you! It's the only coffee with you in mind.