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K-Cup coffee came on the market in the 90s and has since exploded in popularity in the last few years.
Why should you choose single-cup coffee? One reason is due to the convenience factor. No other brewing method comes close to the convenience and speediness of coffee K-Cups brewed in Keurig machines. Drip coffee can take several minutes and requires a lot of prep before the brewing process even begins. With single-cups, you have a cup of coffee that is brewed in a minute and the exact flavor you wanted. This is perfect for the person who can't wait five minutes for their coffee to brew.
Another reason is the customization. No matter what the other people in your home or office want to brew, you get to have the exact blend of coffee that you want. Did they brew Kona coffee? Well it doesn't matter that you want Starbucks Pike Place; you can have that right now. Maybe tea is more your style! We have many brands; do you prefer green tea, while your friend likes chai? No problem!
No more buying coffee filters and too much coffee, you get easy to carry and use of K-Cups and bagged coffee brewed in K-Cup cartridges with the filter built right in. No more waiting. No more sacrificing.